Magento, an ecommerce software solution has become one of the most popular choices in the developer community. The software has been downloaded over 4 million times and this marks a new landmark as far as community software downloads go. Magento was launched in the market in the year 2007 and has, since then had a remarkable growth graph. The community software is an open source software and has become the software of choice for ecommerce web developers. Perhaps one of the most important reasons for its popularity is its flexibility and high degree of customization. It has a rich tool set and can bring about a powerful ecommerce website.
Since its launch in the market, Magento has also gone through plenty of changes, updates and new releases and it has also tied up with many other leading platforms to provide different capabilities via the extensions market. One such Magento navigation extension is the GoMage Advanced Navigation. This software comes in the Community, Professional and Enterprise Editions. The one key deliverable with the use of the software is easy, optimized and improved navigation on the online Magento store. GoMage Advanced Navigation is able to deliver this benefit with the help of ajax filter integration which helps filter through categories and products.
The open source path has helped Magento grow in leaps and bounds as far as the world of ecommerce software is concerned and the software has garnered quite a large fan following, if one can call it that. The developer community is certainly throwing its weight behind the software for its rich content. It is also a highly reliable platform which gives the developers a wide set of tools and techniques to work with. Magento development services can build a range of websites and components of websites too. From the simplest of shopping carts to a mega store which has a huge range of products and services – the Magento platform can support all requirements.
Magento delivers capabilities such as easy navigation and smartly sorted out product categories. This means that the customer can find what he is looking for with just a few clicks rather than being made to sort through pages and pages of information. Actually, very few customers will actually have the time and patience of sifting through such bulky information. If a website makes them spend a lot of time simply going through information then chances are that the customer is not going to complete his shopping experience. This means decreased revenues for the ecommerce company.
Magento can also help the ecommerce website create an integrated shipping and payments portal and enable the business owner in offering relevant and specific promotional offerings and conduct marketing campaigns. Because of the easy navigation option, the ecommerce website can also be programed to do smart ways of cross selling and up selling as well. Product browsing and catalog browsing – both of these aspects are made incredibly easy with the help of the Magento software. The shopping cart is also one more feature that is controlled, even at the very granular level with the help of the Magento software.
http://www.gomage.com/extensions/gomage-advanced-navigation.html
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