A website can easily make or break one’s business. Through proper web design, one can enjoy the benefits of high conversion rates, low bounce rates and increased search 
engine traffic from proper SEO. Sadly, the inverse is also true; poor web design can deter potential customers and decrease sales. For those who are looking to get the most out of their website, be certain to follow these six tips for great web design.
#6 Logo
Often, the first thing people see when they when they land on a page is the logo. Because of this, having a high quality logo is essential to business success. Additionally, it is a good idea to have one’s logo located on the upper-left corner, as this is what most visitors have come to expect and is an easy way to improve branding. You’ll also want to make sure you’re using social media and SEO tactics to improve your brand’s presence online. Click here to learn more about some SEO tactics.
#5 Reduce Clutter
When designing a website, it should be clean and focused. By having too many images or flashy icons, the website loses a professional feel. This can lead to a variety of problems, such as lower conversion rates. In order to avoid this, one needs to ensure that the most essential and important content, such as a click here button for subscribers, is the most highlighted and visually appealing.
#4 Choose Color Schemes Wisely
Depending on the business, one will need to choose different color schemes. For a more professional look, a more neutral color scheme is the best option. For a fan-site or similar website, one can venture into more vibrant color schemes. Additionally, be sure the color scheme fits the logo well.
#3 Fonts
When choosing a font, be certain that it fits the logo, style and color scheme of one’s website. Additionally, it is necessary to ensure that the font is readable on all browsers and mobile devices. For a more professional website, choosing a standard, readable font is often the best.
#2 Photography
Many sites tend to go with standard photography for their website; sadly, choosing stock photography can make one’s website cheesy and can cause visitors to view one’s page to have less authority. In order to avoid this, it is a good idea to hire a professional photographer in order to ensure good results.
#1 Responsive Design
As many more people are using mobile phones and tablets to view website data, a responsive theme that can adapt to any device is necessary in order to ensure that all visitors can be potential customers.
By taking all of these tips into account, one can design an effective and aesthetically pleasing website with ease.
Article Posted By, Ross A Deprey
Written By, Tricia Borren from Beverly Hills, CA
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