Facebook marketing has become a growing popular platform for businesses to get their message out and heard. You can create a page and start gaining access to the millions of users as potential leads for your business. The first tip should be that you start a page and not a personal profile for your business. A personal profile will only allow you to have 5000 friends while a page will allow you to have as many “likes” as you can get.
Below are some helpful tips to get you started with a successful marketing campaign using Facebook.
Give Users A Reason To Like Your Page
In order to gain the popularity you need to increase your online visibility, company brand and of course your profits you need to have followers, so make sure you find a way to entice them to “like” your page. Make a clear call to action with your advertising campaign that grabs their attention and gives them the proper incentive to join your business page.
Stay Focused
Your posts when facebook marketing should stay on topic to your brand and offer information, advertisements or specials that are related to what you offer.
Ask Questions
You want your page to offer some interaction with the users, so ask questions. Be sure that your questions are interesting, stay on topic to your brand or service and entice users to respond. Do not ask difficult questions, they should be easy to answer to ensure the most response.
Pictures
Include pictures on your Facebook page. You want users to find your page interactive as well as entertaining.
Celebrate Milestones
Include posts about your milestones to celebrate with a special offer or incentive to your users.
Know When To Post
There are certain days and even times of the day when you are more likely to get interaction with your fans. Facebook offers a ton of valuable data that shows you exactly when users are most happy, when they are more likely to comment or interact with a post and when they are more likely to be on to view your posts and updates.
Run Contests
Running contests online is a great way to get your fans not only on your page but following your page. You can expect that many of the fans will refer the contest to their friends and it will be a great marketing tactic for increasing your visibility.
Measure Your Marketing Success On Facebook
Be sure you take advantage of the many different tools that allow you to measure and manage your online marketing campaigns. You want to ensure that you are getting the traffic to your website through the marketing tactics you use on Facebook and other social media networks, so watch them closely. If you find that you are not getting the traffic you want and need to survive online then look into the Facebook statistics and tips to ensure that you are creating the best posts at the right time of the day to get noticed.
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